The studio controls the length of time you have to run a film if you open it. We have no choice on the matter. Believe me, we would NOT be running Twilight three weeks if we didn't have to. The owner tried to get us a waiver or allow us to run a another film as a first feature during the third week but the contracts are set up for multiplexes, not those last few single screens in the world.
If all goes according to plan, Skyfall opens on Friday but after that, we aren't sure if we'll open the Hobbit (and have to run it for three weeks) or if we can squeeze in something else and the have the Hobbit over Christmas.
We made a fortune the first two weeks on the Twilight movie (teenagers eat A LOT) but the last week has been dead.
OH, and Life of Pi will come out in 2-D. There were rumors at first that it would be a 3-D only release but apparently someone with a brain cell at the studio realized that was a bad idea. Don't know if we'll get it, mind you. So many movies are released this time of year and so many of them have those blasted required run contracts.
If anyone has half a million or so lying around, you could give it to us and we could make the Montana into a twin. There is is room but it would be just a tad pricey.